Primera -

Who We Are

When guests come to dinner at the Smith home in Glendale, Arizona, they often admire the look and feel of the couple’s recent remodel.  With engineered flooring, custom redwood cabinets, luxurious granite countertops, and designer window treatments inspired by a featured luxury home in Phoenix Home and Garden, the Smith’s have a lot to be proud about–especially when they show their “before and after” photo album!  And one of the best parts of it all, they say, is that it all came from one supplier – Primera.

With its focus on the western United States, Primera is an industry leader that specializes in bringing home interiors to life. We design, supply and install quality, integrated interior products, including flooring, cabinets, countertops, and window treatments at a great value to a wide assortment of residential and commercial customers.

What We Do

Thanks to our exceptional people, service, and years of quality craftsmanship, we’re able to create warm, comfortable and affordable homes for our clients and their customers.

We know that creating a dream home–whether that’s a new home or a remodel of an existing house, loft, condo, apartment or office–is a team effort. We share your goals and expectations and we take the time to sit down and interview our clients–asking just the right questions that will focus our efforts on the most appealing yet price-sensitive solutions. We’re responsive to your needs, and we understand the importance of getting the job done to your satisfaction. After all, it’s your home, and it’s our job to make sure you’re proud of it for decades to come.

Our Customers

Primera serves builders, commercial contractors, remodelers and consumers. We’ve been serving these customers for nearly 25 years, and we strive to meet all their needs—large or small—every time. As we continue to grow throughout the western United States, we will continue to put you, our customer, first. Whether we’re chatting over tea with homeowners in Prescott or scrutinizing blueprints in a conference room in Denver, we treat all our customers the way we would want to be treated ourselves – with time, care, and attention-to-detail.

Financial Strength

No matter what the prevailing economic conditions, Primera has remained solid and resilient through the decades. We’ve done this by making the right strategic decisions and by providing high-quality products and services to our customers at a great value. Our customers keep in contact through the years, continuing to use our services and referring us to their friends and business associates.  Rather than just “milling out a job,” our goal has always been to earn the business of each client and form solid relationships with our customers that will last through the years. It is this philosophy that has anchored us through many economic storms that have leveled others.

Community Involvement

The Primera team is dedicated to serving our communities. From larger partnerships to individual employee volunteering, we believe that we can help each community thrive by giving back and sharing our success. In the recent past, Primera and its principals have contributed well over $1 million to numerous charitable foundations including: Fuel The Mission, Helping Hurting People, Child Fund, and Children International. We believe that “to whom much has been given, much is required,” and we take our responsibility toward community stewardship seriously. The Primera team looks forward to our charitable events each year and intends to increase our contribution for years to come.