Primera Interiors & Rancho Madera by Keystone Homes – Cave Creek Arizona
Keystone Homes
Why Choose Primera
Here are the top 10 reasons to convince and enlighten you.
1. EXPERIENCE: Time usually equates to knowledge and Primera has the experience. We have been serving customers successfully for 25 years; every year we continue to strive to meet all of our customers’ needs in their design visions and décor requests.
2. PASSION: Design is our passion; we love what we do and our love and dedication can be seen in our service, quality of craftsmanship and client relationships. We enjoy creating dream homes and businesses; we want to watch your designs come alive.
3. TASTE: Our talented people, our unique services and the quality of our craftsmanship create a warm, functional, exclusive and affordable custom look for your home or business. We have an eye for beauty and the exceptional and with your impute we can help you paint your picture.
4. QUALITY: Only the best, top of the line products will be offered by Primera. Whether it is European style, frameless cabinets, wooden shutters, or wool carpet you can be sure that the lines we carry are gorgeous and competitive.
5. CONVENIENCE: Choosing Primera is an efficient choice because we are a one-stop-shop. We can provide: countertops, window treatments, cabinetry, flooring and more. No need to manage, discuss and make schedules with several different designers. We can help you with all aspects of your interior design.
6. COMMUNICATION: We want what you are picturing to be what you ultimately see. We take the time to actually sit down and interview our clients, asking the right questions and obtaining crucial focus and information from you; no detail too small, no rock unturned.
7. STABILITY: We are smart business people and that intelligence trickles down to you. No matter the weather of the economy, we have remained steadfast and successful. Continuing to offer great services to our customers.
8. REPUTATION: We take each job and each person seriously. Our goal is always to earn not just get the business of each client. Solid relationships are what have sustained us and made us thrive. Our customers continue to keep in touch with us for continuing work or to send referrals our way.
9. INVOLVEMENT: Primera has contributed well over $1 million to numerous charities over the years, including: Fuel the Mission, Helping Hurting People, and Children International to name a few. We intend to increase our contributions in the years to come as we continue to be successful.
10. ACHIEVEMENTS: Primera Interiors is an industry leader; we continue to work with exquisite partners and offer impassible services as rung by rung inch up the ladder of success. Our work has appeared in Phoenix Home and Garden and in Downtown Phoenix’s CityScape. Companies such as Shea Homes, Blandford Homes and Pulte have chosen to work with us as well as general contractors Weitz, Hunt and Avenir.
The Struggle for Coherency with Your Carpets & Counter Tops
Color Scheme and Product Selection
You can ask them to be quiet, you can bribe them with a promised outing or treat and if all else fails you can resort to threats. But all this is in vain, if your carpets and counters are fighting with each other. When redoing or starting out a kitchen it is important that there is a sense of serenity among the players, which in this case are the: cabinets, flooring, countertops and fixtures.
The great thing about creating a kitchen or a home is that we can really dive into our own individual tastes, and pick out what we want. But with the investment and longevity that resides in countertop and flooring decisions, many of us would like a little direction.
A knee-jerk thought could be the simplicity of matching, but like opposites attracting, “some homeowners find that mixing a variety of materials creates an ideal kitchen.” Kim Hildenbrand writes in her article Kitchen Countertop Buying Guide. Your countertops and carpet or tile does not necessarily have to be in the same hue or resemble the same textures; they just need to get along.
It is difficult to pick out countertops and flooring without having them next to each other, as they will ultimately forever be,so make sure you take a piece of one or the other so that you can do a comparison. “The best way to incorporate the entire project together is to gather all of the colors in the room, such as paint and accessories, along with the countertop and floor material. Gathering these materials together will help to establish a color palette to work from.” eHow Home’s advises in their How to Match My Granite Countertops with My Floors.Also, doing a walk-through of an open house or two or some model homes can help you get a good visual as to what stands out to you. This might help you decide on the looks that you like and the textures and colors that you might want to stay away from.
If your energy and budget aren’t up for an entire renovation of your kitchen a drastic change can be accomplished with a bucket of paint and a rug, or series of rugs. There are many antiquing options that paint, sandpaper and stencils can offer cabinets to change their look. Also simply by change the knobs and handles in a kitchen you can usher in a new feel.
Our homes should be our sanctuaries, so whether it is loud voices or arguing colors and textures, they need to be silenced so that peace can fill the spaces; as long as you do your research, take your time and go with your gut (after all it is your house) the bickering should never begin or get eradicated once and for all.
Setting the Scene
Backsplash Ideas
Whether it is a Broadway debut, a proposal or an anniversary, choosing the perfect place, setting the scene and evoking the correct ambiance can be the difference between a success and a flop. The backsplashes of our homes help set the intimate or casual, candlelight or fireside feel and flow to the interiors. Their colors and textures can evoke different emotions,play with light, show or conceal imperfections, draw us in or push our eyes elsewhere.
Backsplashes can be made of stone, glass, metal or tile. In kitchens, where the most important things are cleanliness and accessibility, backsplashes give us an area to show our creativity and make our kitchens unique; a chance to show our fun, brilliant side with very little disturbance. This Old House tells us, “you can add real flair to your kitchen with relatively little fuss, because installing a backsplash is a project you can tackle without disturbing other elements in the room.” The primary function of backsplashes is to protect against well, splashes… so while all these creative ideas are floating through our heads, make sure to remember that backsplashes will have to be cleaned from time to time.
Balance and complimentary colors should be considered when drumming up backsplash ideas. For example, when working with very dark cabinetry, try to lighten it up with an airy backsplash and vice-versa with light cabinetry. Try a bright color that matches the dishes, or maybe a delicate stencil or even mixing and matching tiles. Southern Living suggests that it isn’t only color that we can mix and match but also different types of elements and material, “Mix different materials, like metal and tile, to create a custom look.” Another great idea from Southern Living is “use unexpected materials, like aged mirrors, for a unique look.”
Backgrounds, back-drops and backsplashes may tend to sound unimportant after all they are in the back. But remember that one of the keys to a hit, a memorable evening out, or an unforgettable interior are the details; so whether it is polished or rugged, comedic or tragic, bright or mute remember it is the little things that count.
Countertops Comparison
I think most people will agree that the kitchen is the heart of the home. It is where important decision are discussed and made, it is where we spend most of our time, and it is where we break bread and share special moments with family and friends. This space should definitely be warm and inviting, but current and functional as well. Whether you are building new or remodeling this area of your home, you have most likely come to the conundrum of the countertop. Granite vs. Engineered stone. While there are many similarities between the two surfaces, there are distinct differences and you need to decide what will work best for you and your lifestyle.
The biggest difference between granite and engineered stone is that granite is naturally more porous. This makes engineered stone more sanitary, especially in a kitchen, because bacteria and viruses cannot penetrate the countertop. With that said, granite can be sealed to provide a level of protection as well. Another important difference is the movement or variance found in granite gives it a more organic or natural feel to it. Since the granite is mined straight from the earth, no two slabs will ever be the same. Yes, your slab will be one of a kind, but this could also create some difficulty in ever replacing a piece or adding to the job at a later time.
Pricing between the two surfaces are quite comparable. Engineered stone is generally a consistent price point because there are fewer variables and tend to run equal to that of a mid-range granite. Depending on the uniqueness of the color, mine location, and supply vs. demand granite can vary considerably. Both products are extremely durable and can last a lifetime. Engineered stone does tend to be stronger than granite and easier to shape as well. Granite can be more brittle due to the natural components found in the slab. Some parts can be more dense or have higher or lower iron content in relation to the natural amount of quartz in the matrix. It is possible to easily repair a chip or fill a scratch in granite by surface polishing the material but engineered stone on the other hand, is quite difficult to repair if it is somehow scratched or defaced.
While granite has proven to be timeless, we are finding that engineered stone is a trend here to stay as well. We suggest that you not only research the materials, but your fabricator and installer as well. Both products will only function at their best if properly installed and sealed if necessary.
Cabinets for Seniors
As the Baby Boomers are reaching retirement age and people are living longer than ever before, senior living has become big business. Whether you are planning on moving into a facility, buying a new home to fit your needs, or staying put there are many things to consider. I didn’t realize exactly how many things until we were faced with the issue first hand. When my mother had to begin using a wheelchair we made sure the doorways were wide enough, the flooring was smooth enough, and hand rails were installed. What we didn’t think about was kitchen accessibility. Even if they are not using a wheelchair or walker, senior citizens do have unique needs.
As we age, our bodies become less flexible so bending and kneeling may become more difficult and our vision may worsen. Here are few items to consider to keep your kitchen accessible well into the future…
- Consider building your oven into the wall to alleviate bending over while baking
- Choose lower cabinets with shelves on rollers. You may still have to bend over but the rollers will prevent having to reach deep into the cabinet or get on your hands and knees to find something
- Have lights installed under the cabinets to brighten your workspace
- Make sure your handles, pulls, and knobs on your cabinetry are easy to grip
- Lower cabinets or even open shelving will make for easier access
- Glass doors on the cabinets will make for easier visibility
- Racks or shelves on the interior of the cabinet doors will alleviate the need to reach deep for items
No one said getting older was easy but changing your cabinetry and following these few tips will allow for greater independence and better quality of life.
How to Select the Right Carpet
Whether you are shopping for commercial or residential carpet, your head may be spinning with the wide variety of choices in color, style, and fiber. Carpet plays an important role in the functionality and the personality of a room. Family friendly to formal, soothing to bold, welcoming to understated. Begin your journey by determining what factors are most important to you – look and feel, durability, style, brand recognition or warranty.
Carpet construction will determine performance. Dense construction tends to retain appearance and resiliency and provide a better surface for rolling traffic making it popular for commercial use. Cut-pile carpet is a great residential carpet and can be constructed in either nylon or polyester. Both are available in spun or filament construction. Spun carpet may result in a more fuzzing or shedding over a filament but both should have a lot of twists to be considered a high-performance carpet.
82% of all commercial carpeting is nylon because that fiber gives products strength and durability. Unfortunately nylon alone does not have stain protection so you will want a stain prevention system applied such as Stainmaster, Scotchguard, or Weardated. PET is probably the best know polyester because it is made from recycled plastic bottles, which bodes well for those trying to go ‘green’. Wool is another quality fiber but is very expensive so it is not usually installed in average homes and in only about 8% of commercial properties. Polypropylene, also called olefin, is the cheapest fiber but also the weakest. The advantage in olefin comes in the color. It is solution dyed which means it can be cleaned time and time again without hurting the original color.
Styles and textures can be overwhelming so take the time to research which one will fit your needs.
- Loop: create texture with uneven loops or choose uncut loops for high traffic areas.
- Twist: soft, comfortable, casual. Also known as Frieze, it is an excellent choice for high traffic areas. Other dyed yarn can be added to disguise dirt and create interest.
- Shag: long, thick tufts of fiber. The yarn is not twisted as much as frieze, but it is gaining popularity again as it has become more durable and user friendly. Great for bedroom areas.
- Textured Plush: decoratively versatile cut-pile carpet. Textured surface adds a casual beauty while reducing footprints or vacuum marks.
- Saxony: refined cut-pile that has a luxuriously smooth soft finish. Adds elegance to dining or living rooms.
- Berber: rugged loop surface adds a warm personal atmosphere. The cut-pile berber will provide a plush feel while the loop-pile has a wool-like rugged surface. Both fit a variety of room styles.
- Commercial loop: durable long-wearing surface engineered for high traffic areas.
As always, buy from a reputable carpet dealer. Carpet is a major purchase and you want to work with a qualified distributor that will not only provide a good price, but great service, warranty, and installation.
How to Install Kitchen Countertops
We are remodeling our 1992 kitchen and finally getting rid of the white laminate countertops. While we are DIY kind of people, I was not so sure I was ready to take on the task of installing the expensive granite. After some research, it seems we can do this in 4 easy steps. Whether you are doing it yourself or hiring the work out, check out these few simple rules so you are an informed consumer.
- Order Countertops – If you are installing the countertops yourself, you need to find a do-it-yourself granite countertop provider. If you choose to go with a fabricator, they will commonly do their own measurements and installation to insure exact fitting. It is crucial to be precise with measurements and don’t forget that granite requires ¾” plywood laid on top of the cabinets to support the granite. It also provides enough clearance for edging to clear the drawers and doors. You will also want to note how much you want your countertops to hang over the face of the cabinets. Depending on style or finished edge, the overhang is typically 1”- 11/2”. Allow at least 3-4 weeks for delivery.
- Demolition & Prep – If you will be using any of the existing appliances or sink, make a template before removing. Remove all screws, mounting brackets, or retaining clips. Use a utility knife to cut away caulk where the countertop meets the backsplash. To prep the cabinets, attach the plywood to the frame of the cabinets with screws. First drill pilot holes to keep from splitting the face frame. Granite slabs can weigh more than 200 pounds so you can use a template of the actual measurement of the countertop to dry fit because walls may not be perfectly square. If you need to scribe a slab, use a circular saw with a dry-cut segmented diamond blade.
- Cut Sink Hole & Join Seams– Set the granite in place for the sink counter and trace the sink opening onto the plywood. Use a jigsaw to cut the sink hole and make it about 1/8” larger than the line you drew. Drop in sink. If you will have seams, it is time to level. Use 1 ¼” screws to adjust the height of the slab from underneath to raise and lower the countertop. Use a level to fine tune.
- Glue Granite & Seams – Lift the granite and put half-dollar dollops of silicone around the perimeter of the cabinets. Place a bead of caulk around and on top of sink rim and lower the granite slab gently back down. Tape any seams with blue masking tape. To fill the seams mix polyester-based resin and small amount of color, trying to match the granite. Mix a few different colors to blend the seams with a putty knife checking the color against the stone. Add a hardener (3% hardener – 97% resin) and mix only a workable amount because you only have 5 minutes to apply. Dab in a neutral color base-coat and smooth as you go. Apply a lighter color here and there and then the darkest color last. When done, pull off the masking tape so it doesn’t dry on the tape. After 30 minutes, smooth out with a seam stone using slow firm pressure in small circles.
Benefits of a ‘One Stop Shop’
I don’t know what your grocery list looks like, but today mine read…
- gallon of milk
- toothpaste
- birthday present for 8 year old niece
- car battery for 16 year old son’s 2002 Chevy Impala
Just like millions of Americans, I headed to Wal-Mart to complete my list. Yes, they have great prices, but I needed the convenience of a ‘one stop shop’. I don’t have time to go to a grocery store, a pharmacy, a toy store, and a mechanic. In today’s economy, time is money and both are in short supply.
This ‘one stop shop’ philosophy even holds true for the consumer looking to remodel a home or build new. Instead of toothpaste and batteries, they are shopping for cabinets, flooring, countertops, and even window treatments. While they may not find ‘roll back’ prices, they will likely receive discounts when purchasing multiple products. Having all product options in one location makes coordinating colors, textures, and styles very simple.
Working with one contractor makes it easier to schedule the installation of products so your project is completed on time and on budget. ‘One stop shops’ also have one contact for the many questions and changes that are sure to arise. Find comfort knowing that the whole team is working as one to bring your dream to completion.
So whether you’re shopping for mouthwash and eggs or granite and tile, try ‘one stop shopping’ to save time, money, and stress!


